Internet Marketing Services
GetPhound is an online marketing company that builds and runs paid advertising for Miami businesses: pay-per-click on Google and Bing, Meta Ads (Facebook and Instagram) and, as a small test, ChatGPT ads. The hard part in this city is rarely the ad itself. It is deciding who to reach first when seven in ten residents speak Spanish at home, most households rent, and a cruise terminal and an international airport push short-stay visitors through the same streets. Fees begin at $895 a month for a single platform, the platforms bill ad spend separately, and neither a setup fee nor a contract applies.
5.0 Rating on GoogleWho is on the other side of the click
Census figures for the city put the Spanish-at-home share at 70 percent, against a Florida median of 12.6, and the foreign-born share at 57.9 percent, against 14.3 for the state. Those are not footnotes for a campaign. They change which words people type, which ad wording earns a call, and whether the person who phones can be answered in the language your staff speaks. We treat that as an observation about search behavior, and we ask which languages your phone, your forms and your crews can truly handle before any money moves.
Renting matters as much. At 69.9 percent of households, the person searching for a plumber or a pest visit is often not the person who pays for it, and the real buyer may be a property manager, a condo association or a landlord. A campaign for a roofing contractor or a pest company that speaks only to homeowners misses much of the city. A sound paid ads plan for Miami therefore begins with a short list of buyers and the words each one uses, and only then picks a channel.
The visitor audience is a third group. PortMiami logged a record 8,564,225 cruise passengers in fiscal year 2025, and Miami International Airport served a record 56 million travelers in 2024. A restaurant in Downtown, a car service or an urgent care clinic near the water is advertising to people who arrived this week and leave next week, which favors search ads and map listings over anything built on repeat exposure.
Before you buy
| Query | Local pack | Ads | AI overview | Snippet |
|---|---|---|---|---|
| miami plumber | Yes | No | No | No |
| miami roofing | Yes | No | No | No |
| miami dentist | Yes | No | No | No |
| miami pool builder | Yes | No | No | No |
| miami real estate agent | Yes | No | No | No |
| miami web design | Yes | Yes | No | No |
Phrases run through Google from Miami in November 2026, with the page features that showed up.
Reading the snapshot
In the six searches above, the map pack showed up on all six, an ad block on top showed up on one (web design), and no AI answer appeared at all. For a plumber, roofer, dentist, pool builder or agent typing a trade plus the city, the first screen on the snapshot day was a set of mapped businesses with the paid slots empty. That is an opening for a pay-per-click test, but it also says a weak business profile is the cheaper thing to repair first, which is what our Miami local SEO page covers.
An empty ad slot is a fact about one afternoon. A competitor can start bidding next week, and Google reshuffles its layouts without notice. Before we build anything we check the live results for your own phrases, and we check again when numbers move.
Channel order
Paid search catches demand that already exists, so it goes first for most service businesses. We begin with a handful of campaigns on the jobs you want most, limited to districts you will really drive to. The build is described on the Google Ads management page.
Bing keeps its own account and its own volume, yet it reuses keyword and page work already finished. It joins after Google settles and the budget has room, so only one experiment runs at a time.
Meta turns up people who were not searching: a district offer, an art walk weekend, a nudge for someone who visited once. The Meta Ads page shows how audiences are built and where the channel stops paying.
Formats and availability keep moving and no long record exists, so we run a capped trial that carries an end date and a list of questions. It has nothing to do with AI search optimization, the unpaid job of making your facts easy for assistants to repeat.
Once traffic exists, we show a follow-up to people who browsed and left, check that each call and form is counted, then decide which channel earns more of the coming month.
Timing
| Trade | Hot months | Cool months | Hot month index |
|---|---|---|---|
| Roofing contractor | October, August | December, April | 3.0 times an average month |
| Plumber | October, April | December, November | 1.9 times an average month |
| HVAC | May, July | December, September | 1.4 times an average month |
| Pool builder | April, May | November, December | 1.6 times an average month |
| Moving company | July, October | April, August | 1.1 times an average month |
When Miami people search each trade, shown as a shape across twelve months (November 2026 data).
Seasons and weather
Roofing is the sharpest curve in the data. Its busiest months in our snapshot were October and August at about 3.01 times an average month, and its quietest, December and April, sat near 0.11. Hurricane season runs from June 1 to November 30, with the highest risk from mid-August through September, so a roofing budget that is level across twelve months would be starved when people look and overfed when they do not. Plumbing is steadier but still swings: busiest in October and April near 1.85 times average, quietest in December and November near 0.64.
The cooling trades follow the heat. HVAC searches peaked in May and July at about 1.44 times average, while the climate table puts July at 82.6 F and August at 82.8 F. Pool builders peak in April and May at about 1.55 times and fall to roughly 0.47 in November and December. Movers barely move, with July and October near 1.08 and April and August near 0.89. Each trade therefore gets its own pacing plan, set from its own curve and your order history.
Three Miami situations
Brickell Avenue holds the largest concentration of international banks in the country, so searches here tend to be international and often bilingual. Search ads written for both audiences, sent to landing pages that match the wording, usually do the first job. Metromover is free in greater Downtown and Brickell, which makes walking distance a real part of how people choose.
A traveler decides within hours. Paid search, map listings and a phone number that answers beat a slow brand build. Opening hours and directions matter more than clever copy.
Wynwood runs a monthly art walk on the second Saturday and Little Havana holds Viernes Culturales on the last Friday. Restaurants, parking and nearby shops can schedule Meta Ads (Facebook and Instagram) and search ads around those dates, then pull back on quiet weeks.
Side by side
| Channel | Reaches | Fits | Risk |
|---|---|---|---|
| Google search ads | Residents and visitors typing a service plus a place | Emergency or urgent work, where a call today beats a click | A broad city phrase pulls clicks from beyond your driving range unless location settings are tight |
| Bing ads | A smaller second group of searchers on another platform | Advertisers whose Google account already runs smoothly | Thin volume in niche trades, so it gets its own scorecard |
| Meta Ads (Facebook and Instagram) | People inside a radius or an audience, whether or not they search | District offers, event weekends, retargeting, trades that photograph well | Inquiries that need a prompt human reply and honest screening |
| ChatGPT ads | People who put a question to an assistant | A capped trial for a business that already measures its other channels | Formats shift, history is short, so spend stays small |
The fee pays for building, adjusting and reporting; each platform bills its spend on top.
What it costs
Three tiers, set by platform count: $895 a month covers one, $1,595 covers two and $2,295 covers three. That fee pays for account setup, keyword and audience research, a landing page check, call and form tracking, weekly changes and a monthly report. Ad spend is a separate bill from Google, Microsoft or Meta, and you keep the controls. We take no share of that spend, charge no setup fee and ask for no contract.
The size of the ad budget is a separate matter. It follows the value of a new customer, the jobs your crews can absorb and what the first test must teach. A narrow question answered cheaply beats a large budget spent on a loose one.
Pricing
Owner questions
Management is $895 a month for one platform, $1,595 for two and $2,295 for three. Ad spend is separate and paid to the platform. No setup fee, no contract.
We will not hand you a number we cannot source. Start from what one new customer is worth and how many jobs your crews can take in a week, then size a first test to answer a single question. Raise the amount only after calls and booked work justify it.
Sometimes. Mapped results led every page in our snapshot, so a well kept profile may already do real work. Paid search earns its place for one particular service, a slow stretch or a district your listing never reaches. We review your own results first and recommend a test only if a gap shows.
That choice is made with you. Seven in ten residents speak Spanish at home, so plenty of people do search that way. The deciding questions are who approves the wording and who picks up the phone. Campaigns follow the languages you can truly serve, and we say so plainly when a gap would cost you calls.
For most service businesses, Google, because it meets people who are already hunting for help. Meta suits a district offer, an event weekend or a reminder for past visitors. A burst pipe points to search; a pool design promotion in winter may point to social. Your service and season settle it.
They are new, formats keep changing and the track record is short. A capped trial with a firm end date makes sense only after your other channels are being measured. Treat them as separate from AI search optimization, which is the unpaid effort of getting assistants to describe your business correctly.
Mostly yes. Google can aim at an area and a phrase, and Meta at a place and an audience. A very small district may not generate enough activity to learn from, so we often join neighboring districts into one campaign and read the results area by area.
No. You pay a flat $895, $1,595 or $2,295 for one, two or three platforms, and your ad budget goes to the platform itself. With no setup fee and no contract, you can pause or change plans when the season turns.
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Get in Touch
Send the service you most want sold, the districts you will drive to and the languages your phone can handle. In return you get a proposed channel order, one flat fee and a small first test. Ring 610-825-4363 or email hello@getphound.com.