Services
Each service described in a sentence or two, in the words customers use, on its own page.
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Get results in days, not monthsResults in days, not monthsMore people now put a question to an assistant instead of typing a keyword, and they ask the same way they would ask a neighbor: who does this near Brickell, how much does it cost, is it open on Sunday. Whether an assistant can answer well about a business depends on whether the facts about it are published clearly, consistently and in places the assistant can read.
AI search optimization, also called GEO or AEO, is the work of publishing those facts. GetPhound is an online marketing company, and we treat it as an extension of search engine optimization, not a replacement for it. We cannot promise that any assistant will mention a given business, and we will not pretend otherwise.
The search page today
| Phrase searched | Local map pack | Paid ads above the results | AI-written answer | Featured snippet box |
|---|---|---|---|---|
| miami roofing | Yes | No | No | No |
| miami dentist | Yes | No | No | No |
| miami immigration lawyer | Yes | No | No | No |
| miami water damage restoration | Yes | No | No | No |
| miami real estate agent | Yes | No | No | No |
| miami plumber | Yes | No | No | No |
Source: one search per phrase from a Miami location on November 12, 2026. Google changes these layouts often.
Reading the page
None of the six searches returned an AI answer in the snapshot, and all six returned a map pack. That tells us how Google laid out those particular pages on one day, and it says nothing about how many people use ChatGPT, Gemini or similar assistants, which are separate places to ask. Layouts change often, and AI answers on Google may arrive for some queries and not others.
Our working view is cautious. Treat AI search as an additional surface where your business can be described accurately or inaccurately, and make the effort that helps on both fronts. The same clear service pages, consistent listings and honest reviews that serve ordinary search also give an assistant something reliable to read.
The questions
| The search | A question people were shown | What a good page or profile needs to say |
|---|---|---|
| miami roofing | What's the best roof for Florida? | The roof types you install, why they suit a hot, wet climate and what you recommend for which building |
| miami roofing | What is the cheapest month for roofing? | An honest note on timing, using your own experience of busy and slow months |
| miami dentist | How much is a root canal in Miami? | A plain explanation of what affects price, with a range only if you can stand behind it |
| miami immigration lawyer | How much do immigration lawyers typically charge? | How fees are structured and what a consultation covers, written carefully and without outcome promises |
| miami immigration lawyer | What is the largest immigrant group in Miami? | Not your page to answer; an assistant will draw it from elsewhere, so focus on which cases you handle |
| miami water damage restoration | How long does water damage restoration take? | The stages of the job and what changes the timeline |
| miami real estate agent | Is real estate in Miami expensive? | The districts and property types you actually work, with only figures you can source |
| miami plumber | How much does a plumber make in Miami, Florida? | A job-seeker question, but a careers page and honest hiring information can answer it |
How people ask
A typed search is short: a trade and a place. A question to an assistant is a sentence: who does emergency water damage work near Edgewater, is there an immigration lawyer on Brickell Avenue who handles family cases, what should I ask a roofer before hurricane season. Each one packs in a district, a situation and a worry. A business that wants to be described well has to say, in plain text, which districts it serves, what situations it handles and what a customer should know before calling.
Language adds another layer. Seventy percent of residents speak Spanish at home and 57.9 percent were born abroad, so assistant questions will often come in Spanish or in a mix. We treat that as an observation about how people ask, not as a service. We check how real questions are phrased in each language, and we recommend that facts such as services, hours and areas appear in whatever languages you can maintain accurately.
What to publish
Plain job names
Each service described in a sentence or two, in the words customers use, on its own page.
Real districts
The neighborhoods you actually reach, such as Wynwood, Coconut Grove or the Health District, named on pages and in the profile.
Always current
Opening times, holiday changes, parking or nearest Metromover station, and whether you take walk-ins.
Honest ranges
How pricing works and what changes it, with figures only where you can back them. Never invent an average.
Verifiable
Licenses, certifications and years in business that can be checked, listed exactly as issued.
Specific and recent
Reviews that name the service and the district, with considered replies. Assistants and humans both read them.
Not the same as ads
Two things get confused. AI search optimization, or GEO, aims to make accurate facts about your business available so that an assistant can describe it when asked. It cannot buy a mention, and nobody can promise one. ChatGPT ads are a young paid channel where a business may pay to appear in answers. We treat them as an early channel and recommend only a small, measured test for owners who already have solid search and a tracked website.
The two are complementary. A business with accurate facts and good reviews gives an advertiser's message more to stand on, and a business with only an ad has little behind it when the ad ends. Our paid ads page explains where a ChatGPT ads test fits among the other channels, and the SEO page shows the organic work that supports all of it.
How we check
We draft fifteen to twenty plain questions a customer might ask about your trade and districts, in each language you serve.
We put the questions to the main assistants and record what they say about you, your competitors and the market.
Wrong hours, a missing service, an old address or a competitor's name where yours should be are all traceable to a page, a listing or a review.
We correct the page, listing or profile that the answer drew from, then run the questions again next quarter.
What it costs
Questions owners ask
They are names for making your business easy for assistants and answer engines to understand and describe. GEO stands for generative engine optimization and AEO for answer engine optimization. In practice they mean clear, consistent, verifiable facts published on your site, profile and listings.
No. Nobody can control what an assistant says, and anyone who promises a mention is guessing. We can make sure the facts are accurate and easy to read, and we can test what assistants say and fix the sources they draw from.
It is included in every search plan: $495 a month for RankGuarantee™, or $1,495, $2,495 and $3,495 for Organic Growth. There is no setup fee and no contract. If you also want a ChatGPT ads test, that sits with paid ads management at $895 a month for one platform.
It overlaps heavily. Good pages, consistent listings and honest reviews serve both. The extra work is in writing facts in a form an assistant can quote and in checking what assistants say about you.
Assistants answer in many languages, and the accuracy depends on what is published about you. We check how questions are phrased in each language. Our copy is in English, so Spanish pages would come from you or a translator you trust.
It is too early to say. We suggest a small, measured test, run only after your search presence and call tracking are in good shape, so you can see whether the calls are worth the spend.
Ask them yourself with the kind of question a customer would use, and note what is wrong. We run a larger, structured version of the same exercise and send you the results with the fixes.
Slightly. Write clear, specific sentences with names of services and districts, avoid vague slogans and keep facts the same across your site, profile and listings. Pages written that way tend to serve people and assistants at once.
Explore more
Get in Touch
Send the name of your business, the services and districts you want to be known for and the languages your customers use. We will run a set of plain questions through the assistants and tell you what they return. Ring 610-825-4363 or email hello@getphound.com. No setup fee, no contract.
